SHOPPERTAINMENT
ISN'T A TREND.

It’s the New Consumer Lifestyle.

People don’t just scroll anymore.
They discover, engage, compare, and purchase
— all in one ecosystem.

And brands that understand this win faster.

Our Clients

Since 2023, we have partnered with these brands to create positive impact for the future. Will your logo be next here?

Sidomuncul Brand Logo
Gatsby Brand logo
Advan Indonesia Brand logo
Loreal Brand logo
Maybelline Brand logo
Miniso Brand logo
Xiaomi Brand logo
Acmic Brand logo
Enchen Brand logo
Bayfree Brand logo
Barenbliss brand logo
Bioaqua Brand logo
Everfit Brand logo
Naavagreen brand logo
Natasha Brand logo
KKV Brand logo

Milestones

What We’ve
Built So Far.

01

5,000++ Affiliators

Scaling high-volume content distribution to amplify brand visibility and market presence. We produce narrative and storytelling-based content that feels natural and aligned with platform culture.

02

100 Mil to 4B IDR

Scaled brand revenue within 6 months through strategic execution.

03

150M++ Views

Generated across several campaigns through creator ecosystem.

04

Top TikTok Affiliators

Working closely with the highest-performing TikTok creators in Indonesia

05

1B Products Sold

Elevating brand product purchase with measurable, sustained results.

Our Achievements

We don’t just follow trends, we build ecosystems that drive tangible results for every partner. Our achievements reflect the team’s dedication to integrating creativity with sharp commercial strategies in the era of social commerce.

4B

Scaled SIDOMUNCUL TikTok Shop revenue from IDR100M to IDR4B in 6 months through a focused, high-impact affiliate model with continuous optimization and creator refinement.

5K+

Large-scale mixed-tier GATSBY affiliate activation within 3-4 months, generating multiple 10M+ FYP placements and strong direct sales contribution.

1K+

Managed 1,000+ Mixed-Tier Natasya & Naavagreen end-to-end affiliates ecosystem execution — from selection to performance optimization — driving sales contribution and platform visibility.

2M

LOVILLEA was our first-ever affiliate campaign that successfully translated awareness (2 million views) into measurable conversion impact in 1 month.

About

“Cuma ngonten doang?
Semua orang bisa.”

Today, almost every brand is creating content and working with creators. But in the era of social commerce, content alone isn’t enough. Tanpa struktur yang tepat, konten hanya jadi noise, affiliate berjalan tanpa arah, live tidak konsisten, dan growth sulit dipertahankan.

Founded in 2023, UpnUp was built to navigate this shift. We connect the dots between content, creator ecosystems, affiliate activation, and live commerce turning them into one integrated growth system that transforms attention into scalable and measurable revenue. Karena di landscape hari ini, brand yang ingin growth besar tidak hanya butuh konten they need the right growth engine behind it.

Our Services

What We
Do.

Five integrated services. One growth system. Designed to turn attention into sustainable, measurable revenue — across every platform that matters.

01

Live Streaming

Allows brand to build strong connections with audiences, increase visibility, and drive sales through consistent live commerce execution. We handle everything from studio to real-time optimization.

02

Affiliate Marketing

Helps brands reach a larger audience while building trust and driving conversion through creator ecosystem. We manage end-to-end — from selection through performance optimization.

03

Social Media Management

Maintaining brand presence across social platforms by engaging audiences, strengthening brand positioning, and supporting long-term business growth. Content aligns with both brand equity and commerce objectives.

04

Ads Performance

Helps brands increase visibility, drive targeted traffic, and achieve marketing objectives through structured media optimization with data-backed decision making.

05

Proxy Account

Scaling high-volume content distribution to amplify brand visibility and market presence. We produce narrative and storytelling-based content that feels natural and aligned with platform culture.

Why UpnUp?

Growth Isn’t About
Doing More.
It’s About
Doing It Right.

In a market driven by shoppertainment, brands don’t just need content or affiliates — they need a system that connects everything. We bring structure to what often feels chaotic, turning scattered efforts into clear direction and sustainable revenue.

UpnUp is built by founders with experience across TikTok, LINE Indonesia, and the agency industry — giving us a deep understanding of both platform mechanics and brand communication.

Platform-Native Expertise

Built for TikTok Shop, Shopee, and beyond. We know the algorithms, the culture, and the timing.

Integrated Growth System

One system that connects content, affiliate, live commerce, ads, and analytics.

Data-Backed Every Step

Backed by real-time dashboards as official Shopee and TikTok Shop partners.

Structured for Scale

We don't just activate — we build systems that compound Revenue that grows, not spikes.

What They Said?

We’ve been working with UpnUp for almost a year now, and it’s been a really positive experience. The team is easy to communicate with, very responsive, and genuinely understands our needs. Discussions are always two-way and collaborative, and campaigns consistently run according to the planned timeline. Overall, it’s been a smooth and enjoyable collaboration.

Daffa Salman

Agency Partner

Bekerja sama dengan UpnUp merupakan pengalaman yang sangat positif bagi Nio Genz. Tim UpnUp sangat komunikatif, responsif, dan terbuka dalam berdiskusi sehingga proses koordinasi campaign berjalan dengan lancar. Kami sangat mengapresiasi kerja sama yang profesional ini dan berharap dapat terus berkolaborasi di campaign-campaign berikutnya.

Rizki Amelia

Agency Partner